Yellow Rose & Lainey Wilson Collaborate on Jewelry

Kendra Scott Launches Whirlwind Collection with Lainey Wilson

Austin-based brand Kendra Scott has unveiled the Whirlwind Collection, a collaboration with Grammy award-winning country artist Lainey Wilson under its parallel brand Yellow Rose by Kendra Scott. The collection launched on Friday.

Inspired by Wilson’s fifth album, "Whirlwind," the pieces reflect the singer’s life journey. The collection revisits some of Lainey’s favorite Kendra Scott styles and introduces new designs, including unique earrings, rings, and necklaces, according to a company release.

The Yellow Rose by Kendra Scott x Lainey Wilson Whirlwind Collection is now available for preorder and will be sold exclusively on KendraScott.com on August 23rd from 9 a.m. to 9 p.m. CST (or while supplies last).

“Each item in this five-piece collection is crafted to make a bold statement, empowering women to envision vast possibilities and pioneer new paths—just as Lainey has done in her remarkable career in country music,” the company said.

About Yellow Rose by Kendra Scott

Yellow Rose by Kendra Scott is the latest extension of the Kendra Scott brand, which plans to open a new physical space inspired by Kendra Scott's Texas family ranch. This storefront will celebrate the rich ranch culture of the American Southwest, combining jewelry, apparel, and home goods.

The new store will be located in the former space of Mi Casa, honoring its 30-year heritage while preserving its legacy. The store name is inspired by Texas's golden-hued roses and the Kendra Scott brand’s joyful style.

Beck Andrew Salgado covers trending topics in the Austin business ecosystem for the American-Statesman. To share additional tips or insights with Salgado, email Bsalgado@gannett.com.