Pride Months Means Profit for Big Woke Corporations

Every June, cities across the country gather to celebrate Pride Month, with some showing support for the LGBT community through rainbow logos and merchandise. But this year, something feels different. The same corporations that profited from rainbow capitalism last year are now scaling back their "support" after facing backlash from conservative groups.

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According to a Harris Poll, 84% of LGBTQIA+ individuals know that rainbow logos don't make a brand inclusive. So much for "woke washing"! The survey also found that a significant number of participants (68%) notice when brands back down in the face of opposition. It's clear that performative allyship is not enough, and corporations need to do more than just change their logo for a month.

At Texas Health Action’s Kind Clinic, we’re listening to our patients and addressing their needs, like providing aesthetics services for transgender individuals.

Benitez, the Chief Advancement Officer of Texas Health Action, understands the importance of meeting the unique healthcare needs of the LGBTQIA+ community. While rainbow logos are all well and good, they don't address the specific issues faced by this community.

Organizations should create safe and affirming environments for individuals to live authentically, and this should continue well beyond Pride Month.

So, while we appreciate the rainbow capitalism, let's see some genuine, long-term commitment to the LGBTQIA+ community. It's time for these corporations to put their money where their Pride merchandise is!

#BigWoke #RainbowCapitalism #PerformativeAllyship