'King of the Hill'-Themed Beer Coming to Shelves, Brewery Confirms

For years, "King of the Hill" fans have watched Hank, Dale, Bill and Boomhauer crack open cold ones out by the fence in the alley.

Now, their fictional Alamo beer is becoming a reality — and the Texas-based animated show’s fans won’t have to wait much longer to get a taste.

San Antonio’s Alamo Beer Co. has teamed up with Hulu to tap into the hype around a 10-episode streaming reboot set to premiere Aug. 4.

"It’s real," said Alamo Beer founder Eugene Simor. "We’re just trying to finalize when the actual date will be for release."

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The new brew is expected to hit shelves in July or August, he said. And if early reactions are any indication, the rollout is shaping up to turn Alamo into more than just a novelty.

Viewers at the revival’s sneak peek event in May got to sip the beer, which was featured alongside Texas dishes at the ATX TV Festival in Austin. One fan called it "easily chuggable."

"I personally loved it, has a similar taste to a Coors Banquet and sits at a cool 4.4% abv," said a fan named John who didn’t want to provide his last name. "It goes down very smooth, it tastes pretty much exactly how you’d expect."

It’ll sell in a can that mimics the package seen on-screen during the original Fox show’s 13 seasons.

From 1997 to 2010, fans tuned in Sunday evenings to hear Hank Hill, the show’s namesake, wax poetic about propane and propane accessories, muse about how his son Bobby "ain’t right" and end declarative sentences with his signature "I tell you what." Based in the fictional North Texas town of Arlen, the storylines gave viewers a glimpse of Texas culture.

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It’s been a long road to the beer’s launch. Alamo Beer first announced plans for the release in December 2024, intending to start selling the beer early this spring. But the brewery’s Chapter 11 bankruptcy filing in February likely stalled production and distribution.

Despite the delay, buzz has grown in recent weeks. Alamo Beer teased the release with a post this week on its official Instagram account, drawing positive reactions from fans.

And good news, Texas: Alamo will hit shelves here before it’s distributed nationally, Simor said. Yep.