Don't have a badge or VIP wristband for the South by Southwest Conference and Festival? No problem — here are the music, art installations and other freebies you can partake in on Friday.
This year's free programming gives festival-goers the ability to enjoy local artists, established headliners, interactive installations and brand experiences. If you're balling on a budget or want to elevate your festival experience without forking over a ton of cash, this guide is for you!