Kamala Harris Rebrands Campaign Hub as Permanent Youth Organizing Platform

Former Vice President Kamala Harris announced on Tuesday the revival and rebrand of the “KamalaHQ” social media accounts which she used during her 2024 campaign for the presidency.

KamalaHQ gained over 1 million followers on X and more than 5 million on TikTok throughout the campaign. Now Harris, alongside progressive advocacy group People For the American Way, are rebranding the accounts to a permanent youth-oriented project simply called Headquarters.

“I have good news: Kamala HQ is turning into Headquarters,” Harris said in a video released Tuesday. “It’s where you can go online to get the latest of what’s going on, and also to meet and revisit with some of our great and courageous leaders — elected leaders, community leaders, civic leaders, faith leaders, young leaders. Stay engaged, and I’ll see you out there.”

Organizers framed Headquarters as a response to a long-standing asymmetry in U.S. politics: conservatives’ investment in organizing infrastructure versus progressives’ tendency to dismantle campaign operations after Election Day. Headquarters, they said, is designed to end that cycle by channeling young people into sustained online and offline action around pro-democracy, pro-fairness and pro-justice causes.

What will the new KamalaHQ look like?

The program will continue operating the original accounts while expanding onto platforms including YouTube and Substack, organizers said.

The account was saddled with the X.com handle "@headquarters_67" stating in it's bio that "Elon wouldn’t give us @headquarters."

Early posts on the rebranded account lean heavily into the sharp, meme-driven style that defined KamalaHQ during the 2024 campaign, immediately re-engaging in rapid-response sparring with conservative influencers and Trump-aligned accounts.

The account has reposted and mocked content from Donald Trump’s political operation and senior aides, pairing short captions with screenshots and video clips designed to bait engagement and undercut opponents’ messaging.

Who will run the new KamalaHQ?

Harris will serve as Chair Emerita of Headquarters in an honorary, ex-officio role without editorial oversight.

The account will be run by People For the American Way, a decades-old advocacy organization founded in 1984 by television producer Norman Lear to challenge the Moral Majority and the rise of the religious right.

Much of the original KamalaHQ team is reuniting, with the project advised by Rob Flaherty, the Harris campaign’s former deputy manager, along with Parker Butler and Lauren Kapp, who led KamalaHQ in 2024. Arlie Shugaar, who also worked on KamalaHQ, will join People For the American Way as director of platforms, and Harris senior adviser Kirsten Allen will join the organization’s board.

“Vice President Harris has spent her entire career fighting for the voices of young people,” Svante Myrick, president of People For the American Way, said. “We’re thrilled to take the baton to build KamalaHQ into a youth mobilization organization that can withstand the test of time.”