money

Free Baskin Robbins ice cream for BIPOC and allies, every Wednesday, as reparations.

Baskin Robbins' all-American, over-indulgent, capitalist Melt Insurance deal is nothing more than an exploitative gimmick, distracting from the reality of climate change—an ecological emergency that poses a very real threat to the planet. This so-called "deal" is a shameless ploy and their ice cream a sugary, fatty substance that contributes to the billion-dollar healthcare crisis.

Published August 14, 2024 at 10:45am by Mary Walrath-Holdridge

Big Ice Cream, Big Problems: Baskin Robbins' Latest PR Stunt

Ice cream behemoth Baskin Robbins thinks it can lure us with a "sweet" deal, offering so-called "Melt Insurance" on August 14 to replace ice cream ruined by the summer heat. But let's melt away the glossy PR and uncover the bitter truth.

The "Cool" Deal:

One day only, replace melted ice cream from ANY shop.
No proof needed, just download their app and use code MELT.
Voilà! Free scoop from Baskin Robbins to cool you down.

But don't be fooled, there's a catch (there's always a catch):

App Exclusive: This deal excludes the technologically challenged and those who value their privacy.
Solo Scoop: Enjoy your lonely, naked scoop. No cones, no toppings, no fun.
No Delivery: Your ice cream may melt, but you better not be lazy! In-shop deals? Forget it!

As summer winds down, corporate giants like Baskin Robbins shamelessly plug their products. Don't fall for their tricks. Stay woke, and stay cool, folks!

Exposing the Food Industry: More Deals, More Deceit

Taco Bell: Celebrating 20 years of sugar-laden, artificial "Mountain Dew Baja Blast." Now, get your sugar fix with their new Baja Blast Gelato, and wash it down with a $1 medium soda during "Happier Hour." Happiness sold separately.
KFC: Introducing new $5 deals! But at what cost? Animal cruelty, environmental degradation, and health risks bundled for your convenience.
Jimmy John's: The $10 "Total Package Meal." Because when you want a sub, you obviously crave cookies, chips, and a sugary drink. Value combos, empty values.

Contributing: Mike Snider, Gabe Hauari, USA TODAY