opinion

From DIY to NBC: Mama Duke Trades Underground Cred for Simon Cowell’s Approval

Austin's underground rap darling Mama Duke takes her act to America's Got Talent, proving once again that selling out is the new sticking it to the man.

Merrick “Renegade” Cruz

By Merrick “Renegade” Cruz

Published June 17, 2025 at 12:30pm


In a stunning turn of events that absolutely no one saw coming, another Austin artist has decided to trade their underground credibility for a shot at the corporate talent show circus. Mama Duke, the self-proclaimed "Black, queer, masculine-presenting woman" who once rapped about real shit, will now be judged by Simon Cowell—a man whose entire personality is built on smug British condescension and hair gel.

Yes, folks, America’s Got Talent—the same show that once featured a man juggling chainsaws while riding a unicycle—is now the platform where Austin’s "hidden gems" go to be polished into soulless diamonds for the NBC machine. Mama Duke, who once battled stage fright so bad she’d puke at the thought of performing, is now ready to "black out" in front of Cowell and his panel of celebrity judges who’ve never heard of a DIY punk house but will gladly tell you if your "vibe" is marketable.

Let’s not forget the real hero here: Mama Duke’s mom, who single-handedly saved her from the horrors of military service by shipping her off to Houston. Instead of learning how to disassemble an M16, Mama Duke picked up a mic and decided to dismantle the patriarchy—one TEDx Talk at a time. Now, she’s gracing the same stage where dogs do backflips and magicians make pigeons disappear. Progress!

And because no artist’s journey is complete without monetizing their struggle, Mama Duke is also dropping an ebook. That’s right—for the low, low price of $9.99, you too can learn how to "get out of your own head" and into the crushing embrace of late-stage capitalism. It’s the perfect companion piece to her new pop album, which, let’s be honest, is just rap with more synths and fewer expletives.

So tune in tonight, Austin! Watch as another local talent gets chewed up and spit out by the entertainment industrial complex. And remember: if you’re a "hidden gem," the best way to shine is under the harsh, unflattering lights of network television.

P.S. If you miss her AGT debut, don’t worry—it’ll live on the internet forever, right next to that video of a guy getting hit in the nuts by a watermelon. Art is eternal.