opinion

BREAKING: Austin’s First Queso-Compatible Beer Sparks Investor Frenzy

Meanwhile Brewing and Matt’s El Rancho team up for a beer that pairs with queso—because Austin’s tech bros need *something* to wash down their overpriced tacos.

Chad Evans

By Chad Evans

Published June 30, 2025 at 12:00pm


In a groundbreaking move that has shaken the very foundations of the Austin tech scene, Meanwhile Brewing Co. has unveiled a beer that pairs with queso. Yes, you read that right—a beer that goes with queso. Move over, blockchain. Step aside, AI. This is the innovation we’ve all been waiting for.

The new Tex-Mex lager, dubbed "1952" (because nothing says "cutting-edge" like naming your product after the year the restaurant opened), is brewed with maize, honey, and a hint of lime. Because if there’s one thing Austin needs, it’s another craft beer with a vague citrus note.

Matt’s El Rancho, the legendary South Austin institution, has been slinging margaritas and Bob Armstrong Dip since Eisenhower was president. And now, in a bold attempt to stay relevant in a city overrun by $15 avocado toast, they’ve teamed up with Meanwhile Brewing to create a beer that—wait for it—tastes good with tacos. Revolutionary.

Paul Counter, Matt’s El Rancho GM, gushed about Meanwhile’s "space that feels like home." Translation: Meanwhile has a taproom where you can drink IPAs while pretending you’re not just waiting for a table at Franklin Barbecue.

Meanwhile’s founder, Will Jaquiss, called the collaboration an "honor," which is tech-bro speak for "we needed a way to justify our $12 six-packs." The can’s design pays tribute to Matt’s neon sign, because nothing says "authentic Austin" like slapping vintage aesthetics on a product and calling it artisanal.

So, if you’re tired of drinking Lone Star like some kind of peasant, head over to Meanwhile or Matt’s and grab a "1952" before it’s gone. Or don’t. Honestly, it’s just beer. But hey, at least it’s not another NFT.

Disclaimer: This beer will not make your startup succeed, no matter how many LinkedIn posts you make about it.