opinion

Cowboy Robot Out-Rizzes Austin Tech Bros, Immediately Qualifies for Tax Breaks

Austin's newest resident, Jake the Cowboy Robot, is here to prove that even machines can out-rizz your average tech bro—while costing more than your car.

Chad Evans

By Chad Evans

Published July 1, 2025 at 12:00pm


In a city where the only thing more inflated than the housing market is the egos of tech entrepreneurs, Austin has welcomed its newest resident: Jake the Cowboy Robot. This pint-sized, chain-wearing, Nike-clad automaton has taken the city by storm, proving once and for all that even robots can have more rizz than your average Austin bro at a rooftop bar.

Jake, a $16,000 Chinese import with the charm of a TikTok influencer and the mobility of a drunk frat guy at 2 AM, has been gallivanting around town, dropping Gen Z slang like it’s a venture capital pitch. 'No cap, you’re valid,' it reportedly told a bewildered pedestrian, who immediately questioned whether they’d accidentally wandered into a Black Mirror episode.

Of course, this being Austin, Jake’s arrival was met with the usual mix of awe and performative tech enthusiasm. 'It’s so disruptive!' gushed one local, sipping their $12 cold brew while ignoring the fact that their rent just went up another $500. Meanwhile, city officials are already drafting proposals to give Jake a tax break, because nothing says 'Keep Austin Weird' like subsidizing a robot’s cowboy hat collection.

But let’s be real—Jake is just the latest in a long line of Austin’s robotic overlords. Between the self-driving cars that still can’t navigate a roundabout and the delivery bots that occasionally yeet your burrito into the gutter, Jake is at least the one robot that might actually make you laugh before it inevitably replaces your job.

So next time you’re downtown and see a 4-foot-tall metal cowboy shuffling toward you, just remember: in Austin, the future isn’t just coming—it’s already here, and it’s wearing Air Force 1s. Yeehaw, indeed.

Chad Evans is the founder of 'Disruptive Yeehaw Technologies,' a startup that’s definitely not a pyramid scheme. Follow him on X (formerly Twitter) for more hot takes on why robots should replace all human interaction.