opinion
Benefit Shows: Austin’s Favorite Way to Monetize Misery
Austin’s music scene rallies for flood relief—or at least, for the chance to sell you a T-shirt and call it activism.

Published July 9, 2025 at 7:24pm

Oh, wow. The Austin music scene is once again proving that nothing brings people together like a natural disaster—except maybe overpriced craft beer and the fleeting hope of being noticed by a Spotify algorithm. In a stunning display of solidarity (and let’s be honest, free PR), local bands and venues are rushing to monetize tragedy faster than you can say "limited-edition flood relief merch."
First up, Levitation Fest is selling T-shirts. Because nothing says "I care" like a $35 cotton reminder that you were too lazy to volunteer but still wanted the Instagram clout. All proceeds go to flood relief, which is great, unless you were hoping they’d finally fix the sound at their stages.
Then there’s Robert Earl Keen, the patron saint of Texas troubadours, who’s donating 100% of his merch sales. Bold move, considering most of his fans still think "The Road Goes On Forever" is a prophecy about their last family reunion. But hey, at least the floods gave him an excuse to finally clear out that warehouse of unsold bandanas.
Resound Presents is donating a portion of ticket sales—because nothing says "commitment" like corporate vagueness. "How much is a portion?" you ask? Somewhere between "thoughts and prayers" and "the loose change in our CEO’s Tesla."
Promqueen’s acoustic set promises "light refreshments," which, in DIY terms, means warm Lone Star and whatever vegan snacks someone’s roommate left in the communal fridge. But hey, at least you’ll get to watch a music video while pretending you didn’t just donate $20 to avoid making eye contact with the person who handed you a flyer outside.
Billy King & The Bad Bad Bad are donating their entire pay, which, let’s be real, was probably $50 and a case of PBR to begin with. But respect where it’s due—these guys are so punk, they’re basically paying you to mosh.
Paul Val’s cover charge donations are nice, but let’s not forget the real tragedy here: someone actually paid to see a guitarist named "Paul Val" twice in one weekend.
Blue Rock Studio’s $100-per-ticket "intimate" concert is basically a GoFundMe with better acoustics. And the Long Center’s "pay what you want" model? Bold. Nothing like letting Austin’s wealthiest decide whether flood victims deserve $5 or a crumpled receipt from Torchy’s.
Finally, the Far Out Lounge’s "Together For Texas" benefit is still "TBA" on bands, which, in Austin-speak, means they’re waiting to see if anyone cooler than a guy with a banjo and a SoundCloud link signs on.
So yes, the music scene is "helping." But let’s not pretend this isn’t also a golden opportunity to slap "benefit" on every half-billed show this month. After all, nothing washes away gentrification guilt like a tax-deductible donation and a flannel-clad crowd nodding along to a cover of "This Land Is Your Land." Stay soggy, Austin. Stay soggy.
(But seriously, donate.)
