opinion

California Private Equity Buys Shipley Do-Nuts, Immediately Ruins Everything

Austin's Shipley Do-Nuts sold to California private equity, proving once again that nothing is sacred—not even kolaches.

Chad Evans

By Chad Evans

Published July 28, 2025 at 8:58pm


In a shocking turn of events that has sent shockwaves through the tech-bro breakfast circuit, Austin’s beloved Shipley Do-Nuts has been sold—not to a scrappy, disruptive startup, but to the ultimate enemy of innovation: California private equity. That’s right, folks. The kolache kingdom has fallen to the avocado toast overlords.

Peak Rock Capital, the Austin-based private equity firm that previously owned Shipley, clearly didn’t get the memo that the only acceptable exit strategy is an IPO or a fire sale to Elon Musk. Instead, they handed the keys to Levine Leichtman Capital Partners, a Beverly Hills firm that probably sips oat milk lattes while discussing 'synergies' and 'brand fortressing.'

CEO Flynn Dekker insists this is a good thing, claiming the new owners will help Shipley 'continue to grow.' But let’s be real—this is just another case of California gentrifying Texas culture. First, they came for our brisket. Now, they’re coming for our doughnuts. What’s next? A gluten-free, keto-friendly kolache?

Dekker proudly announced that Shipley now operates in 14 states, with plans to invade Missouri and New Mexico soon. Because nothing says 'Texas stronghold' like expanding into states best known for… well, not being Texas.

Meanwhile, Peak Rock Capital patted themselves on the back for doubling Shipley’s sales, proving once again that private equity firms are the ultimate hype men. 'We invested in people, processes, and technology,' said Senior Managing Director Robert Strauss, which is corporate-speak for 'we made the app slightly less terrible.'

But let’s not ignore the real tragedy here: Shipley’s kolaches now account for 40% of sales in Houston. That’s right—nearly half of their revenue comes from what is essentially a fancy Hot Pocket. Is this the future we wanted? A world where doughnuts play second fiddle to meat-stuffed pastries?

As Austin’s tech bros mourn the loss of yet another locally 'owned' asset (because nothing says 'local' like a private equity firm), one thing is clear: The only thing getting disrupted here is our ability to enjoy a simple glazed doughnut without existential dread.

So grab your kolaches while you can, folks. Soon, they’ll probably be rebranded as 'artisanal handheld breakfast experiences' and cost $14.99. Thanks, California.

Chad Evans is the founder of 'Blockchain Brunch,' a startup that’s totally going to revolutionize breakfast—once they secure Series A funding.