opinion
ICON’s 3D-Printed Homes: Because Nothing Says ‘Affordable’ Like a Concrete Box
Austin’s favorite 3D-printing tech bros are here to "solve" the housing crisis—with three whole affordable homes. Revolutionary.

By Chad Evans
Published July 31, 2025 at 11:30am

Ah, yes—another day, another tech company swooping in to "disrupt" the housing crisis with the revolutionary concept of… checks notes… building houses. But wait, these aren’t just any houses—they’re 3D-printed houses, which means they’re basically the Tesla Cybertruck of affordable homes: angular, made of concrete, and probably prone to software updates.
ICON, Austin’s favorite construction-tech darling, is flexing its robotic muscles by printing a whopping three whole affordable homes in Mueller. That’s right, folks—three. At this rate, we’ll solve Austin’s housing shortage by the year 3024, assuming the printers don’t run out of ink (or, you know, concrete).
These futuristic abodes will set you back a cool $195,000—which, in Austin terms, is basically a down payment on a parking spot downtown. But hey, at least they’re energy-efficient! Nothing says "sustainable living" like a 650-square-foot concrete box that probably doubles as a bunker when the next tech bubble bursts.
And let’s talk about the real innovation here: the printers are quiet. That’s right, no more pesky hammering or the deafening roar of human laborers. Just the gentle hum of robots slowly gentrifying the neighborhood one layer of concrete at a time. Truly, the future is now.
Of course, ICON had to lay off 114 people earlier this year to "realign priorities," because nothing screams "affordable housing revolution" like cutting jobs in favor of machines. But don’t worry—those laid-off employees can always apply to live in one of these printed homes, assuming they qualify by earning less than $58,525 a year. Ah, the circle of life.
Meanwhile, the rest of the development features market-rate homes priced up to $1.3 million, because nothing complements affordable housing like a McMansion next door. It’s the perfect metaphor for Austin’s housing crisis: a tiny concrete box for the poors, a luxury villa for the tech bros, and absolutely no in-between.
So here’s to ICON, boldly printing the future—one overpriced, under-square-footaged home at a time. Maybe next they’ll 3D-print some empathy for the rest of us still renting a closet for $2,000 a month. A guy can dream.
Disclaimer: No actual disruption was achieved in the making of these homes.