opinion
Austin's 78701: Where the Movers Are Rich and the Locals Are Priced Out
Downtown Austin's 78701 is officially one of America's hottest ZIP codes, and by hot, we mean it's where gentrification goes to party like it's 1999—if 1999 had $650K condos and artisanal everything.

Published April 29, 2026 at 10:00am

Welcome to the future, Austin—or should I say, "78701: The Luxury Condo Experience™." This just in: Our beloved downtown ZIP code has officially been crowned one of the nation's "hottest" places to move. And by "hottest," MovingPlace means it's where all the rich folks from California are flocking to, presumably because they've run out of avocado toast back home and heard we've got some primo brunch spots here. I mean, who wouldn't want to pay $653,600 for a shoebox with a view of that 74-story Skyline tower? It's not gentrification; it's "urban renewal," baby!
Let's break down this "hotness" ranking, because nothing screams "cool" like a bunch of metrics devised by an online moving company. First up: "move volume per capita." That's right, 8 moves per 1,000 people. In a population of 11,114, that's like 89 whole people moving in! Wow, such influx. Much migration. Many new neighbors who will definitely not complain about the noise from my band's practice space at 2 a.m.
Then there's "total move volume"—the absolute number of moves. Because why use relative numbers when you can just throw big, scary digits at us? And "biggest month-over-month increases"—because nothing says "stable community" like a sudden spike in people fleeing their old lives to live in a city where the median household income is $162,600. Sorry, folks making minimum wage; your presence doesn't count as "hot." You're just background noise for the Instagram influencers.
Downtown Austin's appearance on this list for the third time this year is "impressive," according to the report. Impressive? More like predictable. We're the shiny new toy for tech bros and venture capitalists who think they're "disrupting" the housing market by pricing everyone else out. But hey, at least they're bringing their artisanal coffee shops with them. Because what's a gentrified neighborhood without a place to buy a $7 latte?
And let's not forget the other Texas ZIP codes on the list: Lavon, Crandall, and Justin. Who? Exactly. They're probably suburbs where people go when they realize they can't afford downtown Austin but still want to tell their friends they live "near the city." Meanwhile, 78701 is holding strong at number 8, sandwiched between Inlet Beach, Florida (which sounds like a retirement community) and Justin, Texas (which might as well be).
So congratulations, Austin! We're officially "hot." Hot like a fire sale on overpriced condos. Hot like a mosh pit in July. But mostly, hot like a slow-cooked gentrification stew that's been simmering since the first Tesla rolled into town. Don't worry, though—I'll be here, selling zines and organizing benefit shows to keep the punk houses alive. Because someone has to remind these newcomers what real culture looks like before it's replaced by another high-rise.
