Breaking: Kendra Scott Drops "Whirlwind" Jewelry Collab with Country Star Lainey Wilson, Holds Exclusive Sale for 12 Whole Hours

Hold onto your hats, folks! The Kendra Scott empire—yes, that Austin-based jewelry giant—has blessed us with yet another overpriced exclusive collection. This time, they've partnered with Grammy-winning country artist Lainey Wilson to create the "Whirlwind Collection," because who needs affordable healthcare when you can have statement jewelry?

Inspired by Wilson's fifth album, "Whirlwind," the collection is designed to embody the singer's life journey. According to Kendra Scott, the pieces revisit some of Lainey's favorite styles and introduce new designs, including "unique" earrings, rings, and necklaces. because apparently, we need more reminders of how much we're not like Lainey Wilson.

Now, here's where it gets really exciting. You can preorder these pieces now, but they'll only be on sale for a mere 12 hours on August 23rd, from 9 a.m. to 9 p.m. CST (or until they sell out, which they totally will because capitalism). You can find them exclusively on KendraScott.com.

Kendra Scott says claims each item "is crafted to make a bold statement, empowering women to envision vast possibilities and pioneer new paths—just as Lainey has done in her remarkable career in country music." Because nothing says "empowerment" like a limited-edition necklace, right?

So, What's the Deal with Yellow Rose by Kendra Scott?

Yellow Rose is Kendra Scott's latest brand extension, bringing us a modern approach to jewelry, apparel, and home goods that celebrates the rich ranch culture of the American Southwest—because gentrification is so hot right now.

They're opening a new store in the former space of Mi Casa, an art gallery and mercado known for its Talavera pottery and bedazzled steer skulls. But don't worry, they swear they're preserving Mi Casa's legacy while simultaneously replacing it with their own overpriced goods.

The store takes its name from Texas' golden-hued roses and the "joyful style" that Kendra Scott is known for. Because nothing screams "joy" like a $200 pair of earrings inspired by a country singer's album.

Beck Andrew Salgado covers trending topics in the Austin business ecosystem for the American-Statesman. To share additional tips or insights with Salgado, email Bsalgado@gannett.com.