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Netflix building IRL HQ for subscribers in Texas.

Brick-and-mortar retail isn't dead. Just ask Walmart, who is debuting their flagship stores in two massive malls in 2025. These retail mammoths will anchor the King of Prussia mall in Pennsylvania and the Galleria Dallas.

Published June 18, 2024 at 1:27pm by Marley Malenfant

Netflix Enters the Experiential Economy with 'Netflix House'

URLS:
https://www.netflix.com/tudum/articles/netflix-house
https://www.netflixhouse.com/
https://www.netflix.com/title/80988062

Netflix is bringing subscribers a new way to engage with its content through "Netflix House," a physical venue offering immersive experiences, food, and merchandise inspired by its shows.

According to Netflix's CMO, Marian Lee, "At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste—literally—of your favorite Netflix series and films through unique food and drink offerings."

The first two locations, opening in 2025 at King of Prussia, PA, and Galleria Dallas, will span over 100,000 square feet and feature experiences like a "Bridgerton"-themed dance and the "Squid Game" Glass Bridge challenge.

With this venture, Netflix expands its interactive content offerings, previously explored with "Black Mirror: Bandersnatch."