Netflix builds sets for physical immersion in TX, PA.

Netflix is Building a 'House' For Fans to Live Their Wildest Dreams

Netflix is bringing their streaming world to life with an "experiential entertainment venue": Netflix House. The first locations, opening in 2025, will offer fans an immersive experience with their "most beloved titles."

Netflix is giving fans a chance to step into their favorite shows and movies with the announcement of Netflix House. In a news release, the streaming giant unveiled plans for an "experiential entertainment venue," bringing their popular titles to life.

Here's what to expect:

• Netflix House will offer "regularly updated immersive experiences," allowing fans to explore their favorite shows and discover new ones.
• The venues will cover over 100,000 square feet, transforming former department stores into interactive Netflix worlds.
• Visitors can indulge in retail therapy, unique food and drinks, and fully immerse themselves in the Netflix universe.

According to Netflix's Chief Marketing Officer, Marian Lee:

"At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favorite Netflix series and films through unique food and drink offerings. We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings."

The first two Netflix Houses will open in King of Prussia, Pennsylvania, and Galleria Dallas, Texas, in 2025. These locations were chosen for their popularity and proximity to major cities. With this move, Netflix further blurs the lines between streaming and real-life experiences, inviting fans to engage with their content in a whole new way.

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Visit NetflixHouse.com for more information.

Sources/URLs:

• Netflix Announcement
• Journalist Saman Shafiq