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Walmart: Digital Shelf Labels, Surge Pricing?
Retailers are replacing static price stickers with digital shelf labels, and they're calling it progress.
Published June 25, 2024 at 6:01am by Marley Malenfant
WalMart: No More Sticker Price Tags
- The world's largest retailer, Walmart, is removing sticker price tags from all 2,300 stores by 2026.
- Replacing them: Digital shelf labels, currently in 63 stores, including 32 in Texas.
- A WalMart spokesperson said this technology "will not be used for surge pricing."
- Daniela Boscan, a WalMart team lead, said digital labels speed up customer service, "saving employees time and effort."
- Social media reactions are mixed, with concerns over surge pricing and privacy.
- Average monthly living costs in Texas are $2,170 for individuals and $5,094 for a family of four, according to Livingcost.org.
Quotes:
“A price change that used to take an associate two days to update now takes only minutes with the new DSL system. This efficiency means we can spend more time assisting customers and less time on repetitive tasks.” — Daniela Boscan, WalMart Team Lead, Walmart Blog.
“We said these menu boards would give us more flexibility to change the display of featured items. This was misconstrued...as an intent to raise prices when demand is highest... We have no plans to do that” — WalMart Spokesperson, Statement.
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Read more: Walmart is replacing price tags with digital shelf labels. Will surge pricing be an issue?