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Walmart Surprises Customers With Dynamic Pricing

The retailer announced it's swapping price stickers for digital shelf labels.

Published June 25, 2024 at 6:01am by Marley Malenfant


Walmart Ditches Stickers for Digital Shelves: A Controversial Move?

Walmart ditches price tag stickers

  • Replacing stickers at 2,300 stores by 2026
  • Using digital shelf labels instead
  • 63 stores already using them, including 32 in Texas

What are Digital Shelf Labels?

  • Electronic labels display prices
  • Controlled by a central server
  • Save time for workers and speed up customer service by eliminating manual price changes

"A price change that used to take an associate two days to update now takes only minutes with the new DSL system. This efficiency means we can spend more time assisting customers and less time on repetitive tasks." - Daniela Boscan, Walmart Team Lead

No Surge Pricing

  • Walmart denies using DSLs for surge pricing
  • Surge pricing: increasing prices when demand is high
  • Wendy's faced backlash for considering it
  • Walmart: "We have no plans to do that and would not raise prices when our customers are visiting us most."

Social Media Reaction

  • Concerns about surge pricing and the potential impact on Texas' already high cost of living
  • Praise for the efficiency and time-saving benefits for workers and customers

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Read more: Walmart is replacing price tags with digital shelf labels. Will surge pricing be an issue?