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Arby's Revives Potato Cakes After Year Hiatus.

Arby's brings back Potato Cakes and Kyle MacLachlan champions the starchy tuber's return.

Published July 2, 2024 at 7:11am by Gabe Hauari

Arby's brings back Potato Cakes due to popular demand

Arby's announced Monday that Potato Cakes are back on the menu nationwide for a limited time. The fan-favorite side, discontinued in 2021, has been mentioned over 10,000 times on social media in the past year, with passionate pleas for its return.

"For the past three years, Arby's fans have mourned the loss of their beloved Potato Cakes ... In the past year alone, Potato Cakes have been mentioned more than 10,000 times on social media, with loyalists issuing passionate pleas for their revival." - Arby's news release

The company also noted the existence of online petitions and dedicated fan accounts advocating for the return of the Potato Cakes. Starting at $2.39 for a three-piece, they're now available across the US.

The Order of Potato Cakes

Arby's has also launched "The Order of Potato Cakes," a group for enthusiasts of the side dish, led by actor Kyle MacLachlan in its advertising campaign.

“As a Potato Cakes devotee myself, I’m proud to enlighten all Potato Cakes lovers about the return of our cherished menu item. We’ve been waiting three long years, and our voices have finally been heard. Potato Cakes are back at Arby’s thanks to The Powers that Beef!” - Kyle MacLachlan

Limited-Edition Merchandise

In addition to the menu item, Arby's is offering limited-edition merchandise, including a Potato Cake Amber necklace, candles, hoodies, and t-shirts, available online at ArbysShop.com while supplies last.

Fast-Food Merchandising Trend

Arby's joins other fast-food giants like Chick-fil-A, Taco Bell, Panera, and McDonald's, in offering branded merchandise to fans. From waffle fry pool floats to chicken sandwich-shaped towels, these restaurants are capitalizing on customer enthusiasm with creative marketing strategies.