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McConaugheys go bottomless for tequila.

The McConaugheys have been stripped of their trousers for a new ad campaign, lounging poolside in a new ad for their tequila brand.

Published July 24, 2024 at 11:16am by Saman Shafiq

It's #NationalTequilaDay and Matthew and Camila McConaughey are toasting in their signature style: with Pantalones Organic Tequila and without pants.

A new cheeky ad shows the couple lounging by the pool, pantsless, with Matthew taking a sip while Camila holds the sunscreen. True to their brand's name, Pantalones (Spanish for pants), the couple is all about keeping it fun and lighthearted:

"We’re precious about our tequila, not our pants. While we’re all for being passionate about tequila, we wanted to remind people that, above all, it’s meant to be fun...that’s why you won’t see us wearing any."

The McConaugheys introduced their line of "super premium organic tequila" in October 2022, consisting of three variants: Blanco, Reposado, and Añejo. Made with 100% Blue Weber Agave, they promise a junk-additive-free experience.

Joining in on the fun is a new cocktail recipe, the "Sunrise Speed," blending their tequila blanco with citrus and grenadine, topped with a cherry and orange wheel.

The couple keeps it playful, ensuring their tequila brand stands out in a crowded market. After all, why take yourself too seriously when you can enjoy a good sip and a laugh?

Cheers to that, and remember to keep your pantalones off (if you choose to indulge)!