Stars bare legs, push tequila

It's #NationalTequilaDay and Matthew and Camila McConaughey are toasting in their signature style: with their award-winning tequila, Pantalones, sans pantalones.

A new ad campaign shows the couple loungewear-clad, poolside, all mischief and sunshine. It's a nod to their brand's name and aesthetic, as they've chosen to forego their bottoms, again.

"The photo is part of the brand's 'Official Tequila Of' campaign... declaring that Pantalones Organic Tequila is the 'Official Tequila of Not Getting Burned’” - Pantalones statement.

Pantalones also released a new cocktail recipe - the Sunrise Speed - a tantalizing mix of their Blanco tequila, OJ, lime juice, grenadine, and a cherry and orange wheel garnish.

"It’s the ultimate drink to savor by the pool because nothing says refreshing like a cheeky splash of tequila." - Pantalones.

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No Pants, No Problem

On No Pants Day in May, the couple vowed to keep things casual, stating that 2024 would be a yearmostly free of trousers.

“We’re precious about our tequila, not our pants. While we’re all for being passionate about tequila, we wanted to remind people that, above all, it’s meant to be fun...That’s where the name Pantalones came from and that’s why you won’t see us wearing any." - The McConaugheys.

About Pantalones Tequila

The Oscar-winning actor and his wife launched their "super-premium organic tequila" in October 2022. On their website, they joke:

"No. The world doesn’t need another celebrity tequila. But... the tequila industry sure could use a shot of fun. And that’s exactly what Pantalones is: Really good, really clean fun."

Pantalones offers three variants: Blanco, Reposado, and Añejo, all made with "100% Blue Weber Agave."