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Strategies for healthier eating

Big Food hacks your Brain Chemistry to Feed Addiction and Profit. Here's the Science behind Your Cravings, and how to Fight Back.

Published July 29, 2024 at 3:51pm by


Resist Food Cravings With This Mental Exercise

We're constantly tempted by junk food, and it's affecting our health. To combat this, we need to reframe our mindset and associate unhealthy food with negative consequences.

Try this Powerful mind exercise: Imagine you're peacefully floating down a river on a raft. The sun is shining, birds are chirping, and you're relaxed and happy. Now switch perspectives: you're in a plane and see the raft heading towards a treacherous waterfall. With this new perspective, would you still get on the raft?

Here's a 2-step process to overcome cravings:

1. Negative Association with Unhealthy Food

  • Unhealthy food leads to:
    • Poor health
    • Weight gain
    • Low energy
    • Damaged confidence & quality of life
    • Negative impact on your love life

Focus on these negatives to break the craving cycle.

2. Positive Association with Wholesome Food

  • Healthy, wholesome food offers:
    • Improved health
    • Fat loss
    • Increased energy
    • Boosted confidence & quality of life
    • Enhanced love life

Immerse yourself in the world of healthy eating: browse natural food stores, visit farmer's markets, pack healthy snacks, and clear your kitchen of junk.

With consistent practice, you'll soon crave healthy, wholesome foods instead.

Fred Sassani, founder of Bodies By Design, offers this technique to help fight food cravings. For more, reach out at getfit@bbdforlife.com.

Read more: Bodies by Design: Strategies for healthier eating and overcoming food cravings