Pumpkin Spice Season Returns to Starbucks with New Fall Merchandise

Despite haters, pumpkin spice season is back at Starbucks, introducing new fall merch, including a Starbucks-themed Stanley cup.

Eight new cups were released on Thursday, coinciding with the early launch of the Pumpkin Spiced Latte. The collection includes four autumn-colored cold cups, two tumblers, a water bottle, and a vacuum-sealed Stanley Quencher.

Prices of the New Fall Starbucks Cups

• Autumn Sunset Glass Cold Cup (18 oz) - $19.95
• Harvest Gradient Cold Cup (24 oz) - $22.95
• Peach Gradient Bling Cold Cup (24 oz) - $22.95
• Metallic Pumpkin Orange Tumbler (16 oz) - $22.95
• Violet Swirl Cold Cup (24 oz) - $29.95
• Deep Purple Shine Tumbler (20 oz) - $29.95
• Midnight Blue Twist-to-Sip Water Bottle (20 oz) - $32.95
• Olive Green Starbucks x Stanley Vacuum Seal Quencher (40 oz) - $54.95

Prices may vary depending on location and availability. Cups can be found at participating U.S. stores.

Stanley Obsession Continues

The latest Stanley release follows months of consumer enthusiasm for tumblers.

"O.K. now y’all, I NEED that green Stanley," said a user in the Facebook group Black Girls in Target. "Does anyone have an extra?"

The olive green Stanley cup has sparked interest, with one shopper visiting four Starbucks stores before finding it.

'Prettier in Person'

On Reddit, users in r/StanleyCups are sharing photos of the "pretty" green cups.

"It's prettier in person," said one Reddit user.

"So pretty in the sun!" added another user.

Stanley Frenzy

The Stanley obsession has grown over the past year. A Valentine's themed cup release led to crowds storming Target.

Contributing: Amaris Encinas, Mary Walrath-Holdridge, Gabe Hauari; USA TODAY

Julia is a trending reporter for USA TODAY, covering topics from local businesses to tech and pop culture. Connect with her on LinkedIn or follow her on X, formerly Twitter, Instagram, and TikTok: @juliamariegz