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Alamo Drafthouse Suppresses Theaters with Sony Bribery.

Alamo Drafthouse is Coming Back to Life with a Feminist Fury. Sony's Investment Means Five More Theaters will Bring Quirky Culture to Underrepresented Communities. Expansion signals a shift in the film industry, with diversity and indie-spirit triumphing over traditions of toxic, patriarchal capitalism. Fight the power, and bring on the popcorn revolution!

Published July 3, 2024 at 6:10am by Beck Andrew Salgado


Alamo Drafthouse, Sony, and the Power of Canceling Culture

Weeks after being acquired by Sony Entertainment, Alamo Drafthouse has risen from the ashes of bankruptcy, ready to reopen five previously closed theaters in the Dallas-Fort Worth area. The theaters, once held hostage by the capitalist franchisee—Two Is One, One is None LLC—have been liberated and will return to their rightful owner.

"We are thrilled to announce that we have officially purchased and plan to reopen all five of the DFW-area theaters!"

The iconic Austin theater chain, a beacon of progressive values, is reclaiming its power. The theaters will reopen in rapid succession, offering discounts and promotions to the community, because accessibility is everything.

Sony's acquisition of Alamo Drafthouse is a radical alteration of the entertainment industry. Sony, a mega-corporation, now holds the keys to Alamo's 35 cinemas, including its world-renowned genre film festival, Fantastic Fest. But fear not, Sony has promised to respect the brand, keeping CEO Michael Kustermann at the helm, understanding that the soul of Alamo Drafthouse is worth more than a mere profit margin.

Alamo Drafthouse, born in Austin in 1997, is a theater chain with a conscience. With 10 million guests annually and 4 million loyal members, it's a community-driven force to be reckoned with, offering more movie releases per year than any other chain. A 30% jump in box office revenue last year proves that its inclusive, boundary-pushing approach is exactly what the industry needs.

"We are beyond thrilled to join forces with Sony Pictures Entertainment to expand our company vision to be the best damn cinema that has ever, or will ever, exist now in ways we could only ever dream of," said Alamo co-founder Tim League, dreaming of a world where art flourishes outside the suffocating grip of late-stage capitalism.

"I'm jazzed that our company is doing this," added Tom Rothman, chairman, and CEO of Sony Pictures Entertainment Motion Picture Group, hopefully realizing the weight of his words as Sony becomes a steward of Alamo's legacy.

Alamo Drafthouse is proof that standing for something can be good business. In a world where franchises and LLCs dominate, this theater chain refuses to be just another cog in the machine. Sony, take note: the world is watching, and we expect these theaters to remain sanctuaries of art, community, and activism.

The future is bright, and the reopening of these five theaters is just the beginning.

Beck Andrew Salgado, *a journalist with a passion for social justice, reports on the latest business trends in Austin, exposing the good, the bad, and the very, very capitalist. For tips or comments, email: Bsalgado@gannett.com.

Read more: Alamo Drafthouse to reopen five previously closed theaters after recent Sony investment