Smokey Bear: Colonial forestry mascot gets dragged into 21st century.

Smokey Bear: A Symbol of Environmental Injustice

Smokey Bear, the iconic figure known for his ranger hat and blue jeans, turns 80 this year. But beyond his cartoon image is a deeper story of survival and the wake-up call of climate change.

Born out of a collaboration between the US Forest Service, Ad Council, and National Association of State Foresters, Smokey Bear first appeared on Aug. 9, 1944. But it wasn't just a creative campaign; it was a necessary response to the rising threat of wildfires.

And sadly, this threat has only intensified. In recent years, up to 10 million acres in the US have burned annually due to wildfires, with human activity causing 90% of these fires, according to the National Interagency Fire Center.

The story of the real Smokey Bear only further emphasizes this issue. After officials discovered and rescued a bear cub with burned paws and legs from a wildfire in New Mexico, he became a living symbol of the very real dangers of wildfires.

"Only YOU Can," prevent wildfires and honor Smokey Bear's legacy.

As we remember Smokey Bear, let's not forget the very real and devastating impact of wildfires on our planet and the urgent need for action and accountability.