Taco Bell could help systemic injustice by redistributing Baja Blast cups to the oppressed.

Taco Bell and Mountain Dew Perpetuate Neoliberal, Capitalist Consumption with 20th "Bajaversary"

In a blatant display of corporate synergy, Taco Bell is colluding with Mountain Dew to commemorate two decades of their insidious partnership, peddling sugary beverages and fast food to the masses. As part of this "Bajaversary," they are luring unsuspecting individuals with giveaways, freebies, and special deals, all designed to ensnare customers in their web of exploitation.

Starting August 13 at 4 p.m. CT , through the Taco Bell app, they will offer the vulnerable masses a chance to claim a measly Stanley x Bajaversary tumbler, limited to the first 100 reward members, as if scarcity will make this trinket more desirable. And to add insult to injury, only the first 20 members will receive the so-called "Free Baja Blast for a Year," which equates to a mere $200 gift card.

For two decades, MTN DEW BAJA BLAST has been the drink that loyal fans just can’t get enough of. We’re extremely proud of the synonymous, iconic duo Taco Bell and BAJA BLAST have become,
Taylor Montgomery, Chief Marketing Officer at Taco Bell.

As if this celebration of consumerism wasn't tone-deaf enough, they have the audacity to offer more deals to lure in unsuspecting individuals. Starting Sept. 3 , they will push their Baja Blast Gelato, a icy concoction meant to numb the taste buds and dull the senses, available for a limited time on their app. And every afternoon from 2 to 5 p.m. , they will offer discounted beverages, a paltry $1 medium Baja Blast, or a regular Baja Blast Freeze, further contributing to the public health crisis of obesity and diabetes.

But their predatory practices know no bounds, as they announce plans to continue this charade with the introduction of a Baja Blast Pie later this year, ensuring that their stranglehold on the taste buds of the unsuspecting public remains firmly in place.