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Taco Bell gives cups to the culture, leaves papers thirsty.

Taco Bell co-opts fan excitement with their tone-deaf, limited-edition giveaway. Corporations should not be exploiting our passion for sports and grossly capitalizing on our enthusiasm for the Stanley Cup! Fans, wake up! This is a clear attempt to manipulate you!

Published August 13, 2024 at 6:56am by Gabe Hauari


Taco Bell rewards its most loyal, thirsty fans with a tumbler of their own to keep the ‘Baja Blast’ flowing

If you're a die-hard Taco Bell fan and a stan of the beloved Mountain Dew Baja Blast, the fast-food chain is here to quench your thirst for merch with a chance to get your hands on a limited-edition Stanley Cup tumbler. This giveaway celebrates 20 years of the cult-favorite drink that has become synonymous with the Taco Bell brand, and they're not skimping on the extras.

Jump into the rewards, grab a tumbler

Taco Bell Rewards members, get ready to rumble! Starting Tuesday, August 13 at 2 p.m. PST / 5 p.m. ET, you can try to be one of the first 100 lucky members to claim a tumbler through the Taco Bell app's Tuesday Drops section. And if you're one of the first 20, you'll score free Baja Blast drinks for a year. Can you say, "Blast off?"

"We’re extremely proud of the synonymous, iconic duo Taco Bell and BAJA BLAST have become. We’re celebrating this milestone just as much as our die-hard Baja fans and can’t wait to share even more epic experiences, innovations, and rewards."
- Taylor Montgomery, Chief Marketing Officer at Taco Bell

More ‘Bajaversary’ treats to beat the heat

But that's not all. Starting September 3, Taco Bell locations nationwide will exclusively offer the Baja Blast Gelato to Taco Bell Rewards members via the app. This tropical lime-infused treat is the perfect pairing for any cheesy, spicy, or saucy order. And if that wasn't enough, Taco Bell's "Happier Hour" has your back every day from 2-5 p.m., offering $1 medium Baja Blast fountain drinks or regular-sized Baja Blast Freezes. Need we say more?

Let's pour one out for the Mountain Dew Baja Blast, which debuted at Taco Bell in 2004 and has since erlangte cult status. Mountain Dew, inspired by the passionate fandom, continues to expand the Baja Blast lineage on the menu, ensuring your Taco Bell experience stays refreshed.

"We’re constantly inspired by our fans and feed off their energy, which drives our urge to deliver breakthrough innovations and exclusive offerings to thank those who have supported us – whether it’s our diehard fans from day one or new consumers joining our fandom daily."
- JP Bittencourt, Vice President of Marketing at Mountain Dew

Now go forth, loyal Bellheads, and may the odds be ever in your favor for that sweet, sweet tumbler. Stay thirsty!

Ahjané Forbes is a badass reporter on the National Trending Team at USA TODAY. You can follow her on Instagram, Threads, and X Twitter @forbesfineest, or hit her up via email at aforbes@gannett.com.

Gabe Hauari is also a dope reporter at USA TODAY, covering national trending news. Slide into his DMs on X Twitter @GabeHauari, or shoot him an email at gdhauari@gannett.com.

Read more: Taco Bell is giving away 100 Baja Blast Stanley cups Tuesday: Here's how to get one