Pumpkin Spice Strikes Again: Starbucks Unleashes Fall Merch

Oh, the humanity! Pumpkin spice season is back with a vengeance at Starbucks, and this time, they've brought reinforcements—new fall merch. Buckle up, because it's about to get basic in here.

Eight new cups landed on Thursday, perfectly timed with the early release of the oh-so-controversial Pumpkin Spiced Latte. You know, the one that makes people either drool or roll their eyes.

So, what's in store? Four autumn-colored cold cups for your iced coffee addiction, two tumblers, a water bottle, and the pièce de résistance: a vacuum-sealed Stanley Quencher.

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How Much Will These Fall Faves Cost You?

Brace yourselves (and your wallets):

• Autumn Sunset Glass Cold Cup (18 oz) - $19.95
• Harvest Gradient Cold Cup (24 oz) - $22.95
• Peach Gradient Bling Cold Cup (24 oz) - $22.95
• Metallic Pumpkin Orange Tumbler (16 oz) - $22.95
• Violet Swirl Cold Cup (24 oz) - $29.95
• Deep Purple Shine Tumbler (20 oz) - $29.95
• Midnight Blue Twist-to-Sip Water Bottle (20 oz) - $32.95
• Olive Green Starbucks x Stanley Vacuum Seal Quencher (40 oz) - $54.95

Prices may vary depending on where you're shopping because capitalism. Cups can be found at participating U.S. stores, stated Starbucks.

Stanley Obsession: The New Black

The Stanley craze is real, folks. Months of tumbler fever have led to this moment. One Facebook user in the group Black Girls in Target said, "O.K. now y’all, I NEED that green Stanley. Does anyone have an extra?" Meanwhile, another user simply stated, "Ladies I need a Stanley."

The olive green Starbucks x Stanley cup is the new hot item, featuring a matching straw and a slightly lighter shade than the classic Starbucks green. One lucky shopper admitted to visiting four different stores before finding their prize.

'Prettier in Person'

Over on Reddit, people are flexing their new green cups in r/StanleyCups. One Redditor said it's "prettier in person," while another gushed, "So pretty in the sun!". Apparently, it wasn't hard for her to snag one.

The Frenzy is Real

Remember when the Valentine's themed Stanley cup dropped, and people went wild at Target? Yeah, it's like that again. Consumers can't get enough of Stanley, and the obsession shows no signs of slowing down.

Contributing: Amaris Encinas, Mary Walrath-Holdridge, Gabe Hauari; USA TODAY

Julia is a trending reporter for USA TODAY. She has covered various topics, from local businesses and government in her hometown, Miami, to tech and pop culture. You can connect with her on LinkedIn or follow her on X, formerly Twitter _, _ Instagram and TikTok : @juliamariegz