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Beyoncé's Boozy Buzz: SirDavis Whiskey Lands in Houston
Beyoncé's gone from "Single Ladies" to single malt! Queen Bey's launched a whiskey, "SirDavis," named after her great-grandpa. Houston's now the HQ for her hooch. Who needs 'Lemonade' when you can sip on grandpa's legacy, right? Cheers to triggering the libs with every shot!
Published August 22, 2024 at 11:33am by Alexis Simmerman
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Well, folks, looks like Queen Bey is dipping her toes into the whiskey business! Yep, you heard it right. Beyoncé Knowles-Carter just announced her brand new whiskey line, SirDavis.
The "Ya Ya" singer took to Instagram Tuesday, posing with a glass of the good stuff and showing off the new bottle featuring a golden horse. The caption? Lyrics from her 2024 song "Bodyguard": "Davis in my bones." Check out the SirDavis website.
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So, what's the deal with this fancy new booze? It was co-founded by Beyoncé herself, crafted in partnership with Moët Hennessy and renowned master distiller Bill Lumsden. The site describes it as, "Here the complexity of rye is married with the elegance of malted barley. Finished to perfection in Pedro Ximénez sherry casks, a harmony of spice with sublime hints of fruit." Yum! And get this, it's already an award-winning brand!
Beyoncé Names Whiskey Line After Great-Grandpa, Son
But why SirDavis? Well, turns out it's named after Beyoncé's great-grandfather, whose first name was Davis. She shared her intentions in a press release, saying, "I've always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling... When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy."
And let's not forget about little Sir, Beyoncé's only son. It's all in the name, folks!
On the website, Beyoncé shares a letter to Davis Hogue, who was a successful moonshiner in the American South during Prohibition. "I feel you in the landscapes. Your laughter rolling in the rye. What songs did you sing? What gaps did you fill? Great-grandfather, did you dream of me? Your legacy is a force that drives me... For you, I raise my glass to legacy."
Oh, and there are specialty cocktails too, like the Honey Bee, Texas Buckin', Houston, Davis Old Fashion, and more.
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Where Can I Get My Hands on Beyoncé's SirDavis Whiskey?
Fans can preorder the 750ml bottle for $89.99 on the website. It hits U.S. retail stores and select airports in September. Plus, the SirDavis brand home in Bey's hometown of Houston will open to visitors in 2025. Hooray for Texas-bottled booze!
Read more: Beyoncé launches new whiskey brand 'SirDavis,' based in Houston. Here's where to find it