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Pumpkin Spice Plays Coy at Dunkin'

Libs gonna cry! Dunkin' delays pumpkin spice invasion till late August.

Published August 23, 2024 at 9:54am by Gabe Hauari


Pumpkin Spice Latte Season: Starbucks Strikes Again!

Buckle up, folks! Pumpkin spice latte season is upon us, and our favorite coffee overlords at Starbucks have just brought back their seasonal concoction. Now, Dunkin' fans are chomping at the bit to know when their trusty coffee spot will follow suit.

Dunkin' Teases Fall Menu Launch

Dunkin' has been playing coy, dropping hints like it's a high school prom queen. On Wednesday, Dunkin's Instagram posted, "See how we're bringing back pumpkin? Very mindful, very patient, very demure." The caption cryptically hinted, "Apparently I'm not allowed to say when pumpkin comes out but it rhymes with shmaugust shwenty shmeighth." Translation: Mark your calendars for August 28, folks!

Official Confirmation: August 28

Dunkin' finally spilled the beans in an email to USA TODAY, confirming the fall menu launch on August 28. But, like a tight-lipped politician, they refused to share the menu details. On Friday, Dunkin' tweeted on X, "Warn your boyfriends now - pumpkin is back next week."

What's on the Menu?

Bucking the trend of companies jumping the gun on fall flavors, Dunkin' is taking a more patient approach this year. In 2023, they launched their fall menu on August 16, as noted in their news release. Last year featured delights like the Pumpkin Spice Signature Latte and Nutty Pumpkin Coffee, along with pumpkin-flavored bakery goodies.

In 2022, the fall menu dropped even earlier, hitting stores on August 10. Besides the classic Pumpkin Spice Signature Latte, they introduced fancy new additions like Pumpkin Cream Cold Brew and Blood Orange Dunkin' Refresher.

Get ready, America! Pumpkin season is about to get real.

Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.

Read more: Dunkin' teases 'very demure' return of pumpkin spice latte, fall menu: See release date